"In the middle of the night I was woken up by the bus driver screaming. Adam was standing there naked off his trolley, trying to get out of the bus at 70 mph. He just wanted to take a piss, not realizing where he was."
- Bono on a bus drive in the US in 1983
In the song 'Zooropa' there are a number of advertising slogans in the lyrics like 'Vorsprung Durch Technik' (Audi), 'Be all that you can be' (the Army), 'Eat to get slimmer' (Slim-Fast) and 'Fly the friendly skies' (United Airlines).