"The last two weeks of the making of any U2 album are 'chaos'. Everything is up for grabs; lyrics are still being written, some songs are being entirely retooled and others simply dumped."
- Steve Lillywhite describes the making of an U2 album
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.